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Public Relations 11E By Dennis L. Wilcox 9781292056586

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 Paperback | 624 pages

Public Relations 11E ( Textbook )

Dennis L. Wilcox 

9781292056586

©2015 


Table of contents

Part 1. Role
Chapter 1. What Is Public Relations?
Chapter 2. The Evolution of Public Relations
Chapter 3. Ethics and Professionalism
Chapter 4. Public Relations Departments and Firms
Part 2. Process
Chapter 5. Research
Chapter 6. Program Planning
Chapter 7. Communication
Chapter 8. Evaluation
Part 3. Strategy
Chapter 9. Public Opinion and Persuasion
Chapter 10. Conflict Management: Dealing with Issues, Risks, and Crises
Chapter 11. Reaching Diverse Audiences
Chapter 12. Public Relations and the Law
Part 4. Tactics
Chapter 13. The Internet and Social Media
Chapter 14. Preparing Materials for Mass Media
Chapter 15. Radio and Television
Chapter 16. Meetings and Events
Part 5. Application
Chapter 17. Corporations
Chapter 18. Entertainment, Sports, and Tourism
Chapter 19. Politics and Government
Chapter 20. Global Public Relations
Chapter 21. Nonprofit, Health, and Education
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