icon-search
icon-search
  • 9781292409313.jpg
  • JPEG_20211101_193206_2679768726761182900.jpg
  • JPEG_20211101_193220_6460252840765276717.jpg
  • JPEG_20211101_193320_1571468924505192513.jpg

E-commerce 2021–2022 17E By Kenneth Laudon 9781292409313

RM 104.00 RM 116.00
E-commerce 2021–2022 17E By Kenneth Laudon 9781292409313 Ratings: 0 - 0 votes
- +
icon-cart Add to Cart
Home

Table of Contents

PART 1: INTRODUCTION TO E-COMMERCE  

  1. The Revolution Is Just Beginning 

  1. E-commerce Business Models and Concepts  
     

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE  

  1. E-commerce Infrastructure: The Internet, Web, and Mobile Platform  

  1. Building an E-commerce Presence: Websites, Mobile Sites, and Apps  

  1. E-commerce Security and Payment Systems  
     

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES  

  1. E-commerce Marketing and Advertising Concepts  

  1. Social, Mobile, and Local Marketing 

  1. Ethical, Social, and Political Issues in E-commerce  
     

PART 4: E-COMMERCE IN ACTION  

  1. Online Retail and Services 

  1. Online Content and Media 

  1. Social Networks, Auctions, and Portals  

  1. B2B E-commerce: Supply Chain Management and Collaborative Commerce  

Customer Reviews
0 / 5
Total 0 Ratings

Your Cart

Your cart is currently empty.

Continue browsing here.