Table of contents
Part I: Building the Foundation for Research
Chapter 1: Research Foundations and Fundamentals
Chapter 2: The Research Process: An Overview
Chapter 3: Stage 1: Clarify the Research Question
Part II: The Design of Business Research
Chapter 4: Stage 2: Research Design, An Overview
Chapter 5: Stage 2: Sampling Design
Appendix: Calculate the Sample Size
Chapter 6: Stage 2: Data Collection Design: Qualitative Research
Chapter 7: Stage 2: Data Collection Design: Observation Research
Chapter 8: Stage 2: Data Collection Design: Experiments
Chapter 9: Stage 2: Data Collection Design: Survey Research
Part III: Measurement
Chapter 10: Stage 3: Measurement Foundations
Chapter 11: Stage 3: Measurement Questions
Appendix: Sources of Measurement Questions
Chapter 12: Stage 3: Measurement Instruments
Part IV: Collect, Prepare, and Examine the Data
Chapter 13: Stage 3: Collect, Prepare, and Examine Data
Appendix: Better Tables
Appendix: Review: Describing Data Statistically
Part V: Analyze and Interpret Data
Chapter 14: Stage 4: Hypothesis Testing
Chapter 15: Stage 4: Measures of Association
Part VI: Stage 5: Report the Research
Chapter 16: Stage 5: Research Reports: Support Insights and Recommendations
Appendix: Better Reports
Part VII: Research Project Overview
Chapter 17: An Integrated Example?
Case Index
Appendices
A Business Research Proposals and RFPs (with Sample RFP)
B Focus Group Discussion Guide
C Nonparametric Significance Tests
D Selected Statistical Tables