Table of Contents
Introduction
1 Public Relations
2 Role of Theory
3 Excellence Theory
4 Contingency Theory
5 Rhetorical Theory
6 Critical Theory
7 Issues, Crisis, and Risk Communication and Management
8 Public Relations and Measurement Challenges
9 Public Relations and Ethical Challenges
10 Publics, Stakeholders, and Other Voices
11 Public Relations and Relationships
12 The Role of Public Relations Professionals and Leadership Challenges
13 Current Trends and Issues in Building Public Relations Theories