icon-search
icon-search
  • 1260088871.jpeg

Marketing 3E By Shane Hunt 9781260088878

RM 135.00
- +
icon-cart Add to Cart
Home

TABLE OF CONTENTS

PART ONE Marketing in the Twenty-First Century
1. Why Marketing Matters to You
2. Strategic Planning
3. The Global Environment
PART TWO Understanding Your Customer
4. Consumer Behavior
5. Marketing Research
6. Product Development
7. Segmentation, Targeting, and Positioning
PART THREE Reaching Your Customer 
8. Promotional Strategies
9. Personal Selling
10. Supply Chain and Logistics Management
11. Pricing
12. Retailing
13. Digital and Social Media Marketing
PART FOUR Responding to Your Customer 
14. Branding
15. Customer Relationship Management
16. Social Responsibility and Sustainability 
Your Cart
Your cart is currently empty.
Continue browsing here.