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Business in Action 9E Bovee 9781292330945 (Textbook)

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Product details

  • Paperback  | 568 pages
  • 220 x 280 x 20mm | 1,117g
  • Harlow, United Kingdom
  • English
  • 9th edition
  • : 9781292330969 
  • By (author)   

Table of contents

Chapter 1 Developing a Business Mindset
Chapter 2 Economics, Money, and Banking
Chapter 3 The Global Marketplace
Chapter 4 Business Ethics and Corporate Social Responsibility
Chapter 5 Forms of Ownership
Chapter 6 Entrepreneurship and Small-Business Ownership
Chapter 7 Management Roles, Functions, and Skills
Chapter 8 Organization and Teamwork
Chapter 9 Production Systems
Chapter 10 Employee Motivation
Chapter 11 Human Resources Management
Chapter 12 The Art and Science of Marketing
Chapter 13 Product Management and Pricing Strategies
Chapter 14 Customer Communication and Product Distribution
Chapter 15 Financial Information and Accounting Concepts
Chapter 16 Financial Management and Financial Markets
Appendix A Business Law
Appendix B Risk Management
Appendix C Information Technology
Appendix D Personal Finance: Getting Set for Life

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